View or download the Tourism Red Deer marketing plans and
economic impact studies.
Tourism Red Deer Strategic Business Plan
The role, form and function of Destination Marketing
Organizations have not evolved significantly in the past 15 years,
while demands of our customers and potential customers have. Our
community requirements for diversification are more important than
ever before.
It is in this context that Tourism Red Deer approaches the
coming year(s) and the significant challenge of prioritization,
restructuring to create added value and positive change.
Download the Red Deer Tourism Strategic Business Plan
Tourism Red Deer Strategic Marketing
Plan, 2012-2014
It is important to recognize the complexity of just how the
economy has reshaped the lives and lifestyles of travelers today.
We continue to see the intensification of deal shopping and value
seeking behaviour. Today's consumers
are best described as resourceful. They have reaffirmed their
priorities - focusing on family and friends rather than consumption
and acquisition. Value expectations are high. Purchases are often
made only after considerable due diligence and ultimately,
travelers are looking for experiences that will add to their
happiness and that of their families.
Download the Red
Deer Tourism Strategic Marketing Plan, 2012-2014
The
Economic Impact of Tourism in Alberta Central Tourism
Destination Region, 2009
Economic impact analysis is used to determine the impacts of
additional tourist spending primarily on employment, income
(value-added) and government tax revenues in an economy. It
provides a snapshot of the economy at a particular point in time
based on the initial spending.
Download the The Economic Impact of Tourism in Alberta Central
Tourism Destination Region, 2009
The Economic Impact of Tourism to Red Deer in 2008
The value of tourism has traditionally been seen in cultural and
entertainment terms only, however, the rise of the information
economy and the services sector is changing this traditional
perception so that tourism is increasingly being seen as a core
activity in the economy.
Download the Economic Impact of Tourism to Red Deer in
2008